Summary
Bandung lives on weekend tourism from Jakarta. Visitors choose where to eat, stay and play from Google Maps and Instagram, but most venues only show a few flat photos.
Zoos, glamping sites and villas are bought on atmosphere and space, which flat photos sell badly. SkyTour sells finished journeys, not flying time: a view from above, walk-through 360° scenes with stops to tap, and short films cut from the same morning. One shoot gives a web tour, Google Maps 360 photos and 4–6 social clips, which moves us away from the crowded Rp 1–2.5 juta "drone photo per half day" market.
The problem
- Space is hard to show. A villa with a pool and mountain view, or a zoo spread over hectares, looks small and confusing in six phone photos.
- Guests book from Jakarta, sight unseen. Families want to know if paths suit strollers, where the animals are and how far the parking is.
- Content goes stale. Venues post the same photos for years because a professional shoot is a one-off hassle.
- Local drone sellers hand over raw files. Owners get folders of video, not something they can put on their website or Maps listing.
What we offer
Table Tour
- Best tables and terrace in 360°
- A QR code for every table
- Google Maps 360 upload
- Two short videos
Stay Preview
- The view and grounds from the sky
- Every room for the booking page
- Links for Airbnb and Traveloka
- A 30-second homepage film
Destination Journey
- Full flight over every zone
- Stories at each stop, ID / EN / JP
- Optional touch-screen kiosk at the gate
- Care plan from Rp 1.5 jt/month
Monthly films for any venue: Rp 3–8 juta per month for fresh aerial clips and refreshed scenes.
Price anchors: Bandung and Jakarta drone photo vendors charge Rp 1.1–2.5 juta per half day with consumer drones and Rp 6–13 juta with cinema drones (our October 2026 market scan). Our packages price the finished product above raw flying time.
Who we sell to first
| Segment | Examples from our lists | Why they buy | Package |
|---|---|---|---|
| Zoos & animal parks | Kebun Binatang Bandung, Lembang Park & Zoo, Farm House Susu Lembang, Noah's Park, Jendela Alam | Families plan visits online; school trips need a pre-visit | Destination Journey |
| Attractions | Orchid Forest Cikole, The Great Asia Africa, Dusun Bambu, The Lodge Maribaya, Trans Studio Bandung, Kawah Putih | Instagram-driven traffic; the view from above is their best angle | Destination / monthly films |
| Villas & glamping | Villa Istana Bunga, Vila Air Natural Resort, Glamping Lakeside Rancabali, Bobocabin Ranca Upas, Grafika Cikole | Bookings decided on the view and room layout | Stay Preview |
| Hotels & event venues | Padma, Hilton, Sheraton, The Trans Luxury, GH Universal | Wedding and MICE clients want to see ballrooms and gardens | Stay Preview / Destination |
| Restaurants & cafés | 2,127 open venues in our Bandung list, e.g. Kampung Daun and Dago and Braga cafés | Google Maps ranking and group reservations | Table Tour |
Contact lists: partners/partners_contacts.csv (food & drink) and partners/leisure_partners.csv (zoos, attractions, villas, hotels). Contacts come from public Google listings and have not been confirmed by phone.
Equipment and starter budget
| Item | Purpose | Cost (Rp) |
|---|---|---|
| DJI Avata 360 Fly More Combo | Views from above and fly-throughs | 13,456,000 |
| Insta360 X4 + invisible selfie stick | Rooms, paths and enclosures in 360°, no flight permit needed | ~8,000,000 |
| Pilot certificate (PM 37/2020, SIDOPI) | Legal commercial flights for drones over 250 g | 5,000,000–15,000,000 |
| Registration, insurance, spare batteries & props | Estimate | ~3,000,000 |
| Tour hosting & editing software, first 6 months | Estimate; self-hosting can cut this | ~3,000,000 |
| Total starter budget | ~32,000,000–42,000,000 | |
Drone and camera prices from Indonesian listings (WIA.ID and Shopee, October 2026); confirm with the seller before buying. The DJI Air 3 planned for factory work can be shared and is not counted here.
Revenue scenario, first year
A deliberately cautious plan with one pilot and one editor, both selling part-time.
| Period | Assumed jobs per month | Revenue / month (Rp) |
|---|---|---|
| Months 1–3 | 4 Table Tours (Rp 3 jt) + 1 villa (Rp 6 jt) | 18,000,000 |
| Months 4–6 | 4 restaurants + 2 villas + 2 monthly-film clients (Rp 3 jt) | 30,000,000 |
| Months 7–12 | Above + 1 attraction every 2 months (Rp 25 jt) + care plans | ≈45,000,000 |
| Year-one total (estimate) | ≈414,000,000 | |
At about Rp 18 juta per month in the first quarter, the starter kit pays back in roughly two to three months before staff costs. These are assumptions, not results; the first quarter's real close rate will reset them.
How we win clients
- Free launch journeys for three anchor venues (one zoo or attraction, one villa, one well-known café) in exchange for a testimonial and permission to show the tour.
- Show, don't pitch. Send each lead the sample-journey link and a 15-second clip of their own place, where flying is allowed.
- WhatsApp and Instagram outreach from our contact lists, batched by area (Lembang, Dago, Ciwidey) so one shoot day covers two or three venues.
- Partner channels: villa management agencies, wedding organisers and the West Java tourism office.
Timeline
| When | Milestone |
|---|---|
| Weeks 1–2 | Buy Insta360 X4 and Avata 360; start the pilot certificate; publish the website |
| Weeks 3–6 | Three anchor shoots; first real journeys on the website and Google Maps |
| Months 2–3 | Outreach to 150 leads (all 30 leisure venues and 120 top cafés); target 5 paying clients |
| Months 4–6 | First attraction contract and kiosk pilot; launch monthly films; add Japanese-language tours |
| Months 7–12 | Repeat the playbook in a second area (Bogor–Puncak villas or Bali) |
Risks and how we handle them
| Risk | Mitigation |
|---|---|
| Flight rules (registration, certified pilot, no-fly zones such as the Husein Sastranegara airport area) | Certified pilot and SIDOPI registration; check each site before quoting; interiors use the handheld 360° camera |
| Animal welfare at zoos (drone noise) | Fly high and away from enclosures; film animals handheld; follow keeper instructions |
| Price pressure from cheap freelancers | Sell the finished journey and hosting, which freelancers do not deliver |
| Highland weather (fog, rain) | Morning shoots and a free rescheduling clause |
| Foreign-ownership licensing (KBLI) | Confirm with a local consultant before invoicing (still open) |
Decisions needed
- Approve the Rp 32–42 juta starter budget.
- Name the certified pilot.
- Pick the three anchor venues. Suggested: Orchid Forest Cikole, Vila Air Natural Resort, Kampung Daun.